There are many spaces online where businesses can benefit from carving out room for their brand. Staking out your own corner of the web with a robust site and an interesting blog is only the first step. Your “home base” is important, a foundation of your digital efforts, but you’ll need to cross the threshold and venture towards other platforms to truly make the most of what the web offers. One of the most intriguing destinations for businesses today is the professional social network LinkedIn.
It is more than just a way for individuals to network and discuss industry trends. It is a place businesses can set themselves apart as thought leaders. Smart SEO makes your LinkedIn presence more discoverable and boosts your visibility. With the right approach, you can cultivate a following that ultimately produces quality leads and far-reaching exposure for your company. So how do you create that approach?
You Must Build a Robust Business Page
Everything starts with your company page. Not only is it another opportunity to capture search traffic for relevant keywords, but it is also a hub that can showcase individual members of the business. Fill out every section of your business page in detail and consider how to align these texts with your brand image and voice.
Invest in Sponsored, Targeted Ads
When you want to get the word about interesting content you have or a specific service you wish to market, LinkedIn advertising can be a potent tool. Give your organic efforts a boost by adding well-targeted paid advertisements on the platform. In today’s crowded environment, paid strategies are a tent pole for successful campaigns. Working with a digital marketing agency can help.
Networking Helps Expand Your Reach
Don’t forget to start building your network, too. Put yourself out of there. As your network expands, so too does the immediate reach of your content. Earning shares from your linked connections is valuable and can yield immense benefits for your business as these efforts snowball. Monitoring your network also offers the opportunity to put your finger on the industry’s pulse—which can inform how and where you market.
Use LinkedIn as a Vehicle to Promote Thought-Leading Content
LinkedIn is the best platform to establish your business and its key members as “thought leaders” in your industry. Answer unusual questions, dig into intriguing industry trends, and strive to share content that puts your brand at the front of the conversation. Over time, this approach can push others towards remembering your brand when they need a related solution.
Explore the Potential LinkedIn Could Have for You
Creating a digital marketing strategy with LinkedIn as one of its tentpoles can be a smart move for your business. How can you empower your strategy to be as successful as possible? With smart SEO, good audience targeting and additional help from the team at Digital Lion, a digital marketing company in Calgary, you can forge ahead in this space and expand your reach. Chat with us today to learn more about how and why LinkedIn should be a key part of your approach.
Calgary-headquartered Digital Lion, with secondary locations in Edmonton and Ottawa, is a digital marketing and design agency built with a purpose and passion to partner with its clients and provide first-class Web Development, Graphic Design, Logo Design and Online Marketing services. We work with clients across Canada, as well as worldwide, and are focused on being environmentally friendly and giving back to charities that we are passionate about. Our mission is to “Design a Better World®.” Browse our website, follow our social media channels, and contact us anytime for more information on how we can customize a package that meets your needs and suits your style.
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