Thinking about introducing a video (or two …or three) into your marketing campaign? Good call! Your competitors are probably already doing it.
According to comScore, 64% of consumers are more likely to buy a product after watching a video about it. And, in this super busy world we live in, 59% of senior execs would rather watch a video than read text. So no matter who your target audience is, B2B or B2C, video marketing is the way of the future.
Here are three undeniably powerful reasons to create your video marketing campaign now.
Develop your brand and reinforce your message
We’ve talked about brand continuity (you can read the latest post here if you missed it), and video marketing is a fabulous way to fold in yet another layer. The more marketing channels you can use to reinforce your brand, the larger your audience, which ultimately means a better bottom line.
Promote your products and services to a massive audience
YouTube is one of the most popular search engines in the entire world – second only to Google, in fact. Digital marketers are quickly adopting this medium as a way to promote new products and services. Don’t get left behind!
Explain complex solutions to potential buyers
Videos increase people’s understanding of your product or service by 74%. That’s a powerful statistic. One of the primary reasons prospects fail to convert is because they don’t fully understand what they’re buying. Create a video – or series – about your products and services and you’ll likely see a significant lift in sales.
Still on the fence about video marketing? Here are a few more reasons to get on board:
- Reach a bigger audience: every day 100 million internet users watch an online video
- Generate more traffic: 75% of users visit the marketer’s website after viewing a video
- Increase sales: after visiting a video ad, 12% of viewers purchase the specific product featured in the ad
Want to explore your video marketing options? Give us a shout, we can help.
Stat Sources:
http://www.videobrewery.com/blog/18-video-marketing-statistics
http://www.slideshare.net/AdelieStudios/adelie-studios-15videomarketingstats2015
About Digital Lion
Digital Lion is a design and marketing agency specializing in video animation, website development, graphic design, branding/logo design, print marketing design, and online marketing. Headquartered in Calgary, and with secondary locations in Edmonton and Ottawa, they work with clients across Canada, as well as worldwide, and are focused on being environmentally friendly and giving back to charities that they are passionate about. The company mission is to “Design a Better World®.”
