Social Media Marketing (SMM) Services
Once a niche aspect of the internet, social media is now the modern version of the public square. Most internet users today connect over some form of social media, and these sites drive the trends that define the online conversation. For businesses, breaking into that conversation isn’t always easy—but it can pay dividends when you do.
Making your brand stand out and generating buzz requires approaching these platforms with a strategic marketing plan. Working with an established social media marketing agency is your direct link to the experience and understanding needed to navigate the intricacies of these massive platforms.
Digital Lion, a social media agency in Canada and serving clients around the world, has the experience and understanding to help you leverage paid SMM and develop an organic approach at the same time. What can we do for your business?
Mastering Organic Social Media Marketing with Digital Lion
Ask any social media marketing consultant, and they’ll tell you: organic engagements on social platforms are just as valuable as when you earn organic clicks on search engines. After all, on a social platform, attracting interested users is an excellent way to ensure those people are more likely to share your content with others.
Effective organic SMM requires good design principles, a dedicated approach, and consistency. Digital Lion aids our partners in executing such strategies by performing services including:
- Setup and deployment of social media presences
- Graphic design for visual branding that pops on social
- Designing content strategy, writing posts, and maintaining posting schedules
- Audience building and engagement
- Promotional contests, polls, and other engagement opportunities
- Product promotion and more
Leveraging Paid Social Strategies for Wins
Organic results are key, but social media also provides many useful paid tools for directly targeting the users most likely to want engagement with your brand or its products. Digital Lion complements organic strategies with paid social media marketing. Our services in this area include:
- Initial strategy development and platform identification
- Choosing audience segments and targeting criteria
- Setting up, deploying, and monitoring paid ad campaigns
- Optimizing results and carrying out split testing
- Remarketing
- Ecommerce-specific campaigns, including custom product feeds, catalogs, and targeted ads.
With a balanced approach to organic and paid strategies, you can give your business a better shot at standing out online.
Social Media Platforms We Target
At Digital Lion, we believe in pursuing every valuable opportunity for connecting brands with your targeted audiences, no matter what platform they may use the most. With broad experience and an understanding of the agility needed to stay relevant and shareable on social media, we’re able to provide social media advertising services that reach diverse platforms such as:
- YouTube
- Snapchat
- TikTok
In a space that’s constantly evolving, so too are our SMM services. As new platforms emerge, grow, and develop into robust marketing opportunities, we stay up to date on these changes and keep our clients plugged in to the best possible channels for their message.
Build a Better Brand Presence on Social Media Today
Equip your company with social media marketing services that align with your budget, strategy, and long-term goals today. Our team invests the time and effort necessary to learn about your business and understand what combination of organic and paid SMM will be most effective for your campaign. Contact the Digital Lion team now to start exploring what we can do when we work together.
