Search engine optimization is one of the most important elements of building a successful website and marketing your brand effectively. Without good SEO, driving organic traffic to your page is very difficult, if not impossible. However, “good SEO” doesn’t just mean content designed around the right keywords and written with a professional voice. The experience your users have on the website once they get there matters, too.
How does the user experience, or “UX,” impact the value of your search engine optimization in Calgary?
Make Your Content Look Appealing to Algorithms
Forget the users for a second — what about search algorithms increasingly equipped with machine learning-powered capabilities such as natural language processing? Search engines continue to improve their ability to evaluate the quality and content of a web page, and their algorithms combine these factors with others, such as page load times to generate rankings. Good UX ensures that your pages look fabulous to users and robots alike.
Keep Users on Your Page for More Time
High bounce rates and low amounts of time spent on pages mean that something isn’t keeping users on-site, even if you’re ranking organically. The layout may be poor, the content could be difficult to read, or the page might take too long to serve the content. Any of these factors, or a combination, can drive high bounce rates. A web design inspired by good UX principles ensures that you have the best possible chance of retaining their attention long enough for a positive outcome once you capture an organic hit.
Increase the Chance of Driving More Conversions
When a user follows an organic search result to your web page, they intend to do something — that might be to learn about a service, see more about a product, or even buy right away. A poorly-designed sales funnel can cause bottlenecks that restrict how easily a user can accomplish any of these goals. A Smart, simple design built around effective communication can positively impact your bottom line when well-executed.
Enable Users to Find More Value
You’ve got a user to visit your site — now what? Employ design decisions that gently steer them towards discovering other valuable content on your website. Robust calls-to-action, buttons, links that are easy to see and click, and other design elements all contribute to this essential element of discovery. Let users feel like they’re learning for themselves, even if you’ve set up guardrails to help them do so.
Discover Strategies for Better UX and SEO
Thanks to its big impact on the effectiveness of SEO, the user experience you design is just as critical as thoughtful keyword research and good writing. With Digital Lion, exploring the intersection between UX and SEO is easy. Through strategies custom-tailored to align with the goals of your business and its marketing campaigns, we can help you with rebuilding your pages to be as effective as possible. Explore more about our SEO services in Calgary today and start a conversation with our team to learn how we can help.
Calgary-headquartered Digital Lion, with secondary locations in Edmonton and Ottawa, is a digital marketing and design agency built with a purpose and passion to partner with its clients and provide first-class Web Development, Graphic Design, Logo Design and Online Marketing services. We work with clients across Canada, as well as worldwide, and are focused on being environmentally friendly and giving back to charities that we are passionate about. Our mission is to “Design a Better World®.” Browse our website, follow our social media channels, and contact us anytime for more information on how we can customize a package that meets your needs and suits your style.
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