In today’s ever-evolving digital age, the professional world requires businesses and brand owners to effectively showcase their products, services, and brand persona with a digital presence. This begins and ends with a well-designed website. Your site is typically the first impression you offer an audience; therefore, it’s essential to undertake a thorough Website Development process. Digital Lion specializes in customizing sites with visual appeal, user-friendly navigation, and compelling content. For website development in Calgary, Edmonton or Ottawa, contact Digital Lion for more information, a free consultation, and the next step toward launching a successful digital representation of your business.
We start our development process by identifying the audience, offerings, purpose, and overall goals the website should achieve. We use our findings to brainstorm the layout, theme, flow, and content. Custom web design calls for a comprehensive outlook on all operations within the business. It needs to convey all pertinent information and include attractive colors, fonts, themes, imagery, videos, and other design elements. While there are libraries of design templates to source across the web, custom web design can cater directly to your brand voice and vision and differentiate you from your competition.
We make sure logo and brand assets are strategically placed and that pictures, videos, and page links are positioned in a way that is easy and enticing for the user to scroll through and explore. Website development should include a sitemap or the blueprint to the pages, links, and touchpoints that the site will convey. We’re creating an online presence for individuals to engage with your site, learn your story, understand your service offerings, and find your contact information. Custom web design should cover key topics and subpages such as:
- Home Page
- Products & Services
- Clients & Testimonials
- About Us
- Blog
- Contact Us
- Photo Gallery
- Press & Media Coverage
- FAQs
- Shop Now (if e-commerce applies) — payment processing, shipping integration, privacy policy, as well as terms and conditions
- Graphics, imagery, and video assets that are high-resolution and appeal to the audience
Our team at Digital Lion ensures the web design incorporates SEO best practices so that your site ranks higher in search engines and optimizes ways to create awareness, spark engagement, differentiate your business, and attract repeat and unique visits for an extended period. Your website will thrive with an effective domain, a reliable hosting service, and a sleek, stimulating web design. Companies across Calgary, Edmonton, and Ottawa can separate themselves from their rivals when they implement a custom web design that catches the eye and inspires your audience.
Businesses that seek third-party assistance in website development can expect expert technical support, an effective CMS (Content Management System), built-in SEO and social media integration, web analytics, image and video optimization, and more. Now more than ever, it’s vital that your website be built with responsive design, which optimizes display and compatibility across all browsers and devices (i.e. computers, mobile phones, tablets).
You can have ease of mind and rely on an expert Custom Web Design service to assist with the conceptualization, wireframe, content, imagery and videos, backlinks, and everything necessary to establish a well-structured website on the front and back end. We will research and identify websites as benchmarks that inspire a particular layout, color scheme, and content strategy. Custom web design allows companies to build, boost, and continuously modify their site with complete control, real-time flexibility, and infinite imagination.
Once we’ve solidified and implemented each element of the site, we test the functionality, navigation, and outbound links across the site. When all is in place and operational, the website is ready to go live and be published for the public to view. Website development is an ongoing initiative that can make or break a business. Before, during, and after your website launch, track your progress and monitor site performance thoroughly to instill best practices and adjust as needed on the fly. Keep the content fresh, embrace the analytics, and communicate the website’s messaging, look, and feel across all channels. With an attractive design, well-constructed content, and a strategy to expand reach, your website will be primed to perform, drive traffic, and maximize the visitor experience.
About Digital Lion
Calgary-headquartered Digital Lion, with secondary locations in Edmonton and Ottawa, is an agency built with a purpose and passion to partner with its clients and provide first-class Web Development, Graphic Design, Logo Design and Online Marketing services. We work with clients across Canada, as well as worldwide, and are focused on being environmentally friendly and giving back to charities that we are passionate about. Our mission is to “Design a Better World®.” Browse our website, follow our social media channels, and contact us anytime for more information on how we can customize a package that meets your needs and suits your style.
