Shopping cart abandonment is perhaps one of the most frustrating ways to lose a sale. Knowing that you had a buyer almost ready to complete the process, only to walk away, can leave you wondering where you went wrong. Often, though, there are many other factors at play—not always those within your direct control. Giving those buyers a nudge is a proven way to generate better results. With emails sent out to those who abandon their carts, you can employ several strategies to bring them back to complete their purchase.
What are some of the options you have?
Grab Fresh Attention with Glowing Reviews
Social proof is powerful and can push on-the-fence buyers over the finish line. Some buyers might doubt that a product is actually what they need. Curate some of that product’s best reviews and serve them in your cart reminder email. Seeing what real buyers have to say about the product can be the inspiration someone needs to decide, “I need that.”
Put a Time Limit on a Good Deal
Many shoppers abandon carts because they balk at the total price after shipping charges and other fees. Consider offering a small discount, such as 10-15%, to complete the purchase of an abandoned cart—but don’t give them too long to consider it. The discount plus the time limit can be an effective combination strategy to bring buyers back.
Make Your Return Policy Clear to Take Off the Pressure
Add some copy to your cart emails that explain how easy it is to make returns when someone isn’t fully satisfied. Be honest and spell out the terms clearly, including exceptions. Sometimes, this “safety net” is what a buyer needs to take the leap toward a purchase.
Offer Support to Confused Users
Sometimes, the buying process itself might cause shoppers to abandon their carts. First, consider that you may need to consult with a professional in eCommerce website design in Calgary to evaluate whether design choices hold your business back. Next, address pain points by offering buying support to users through live chat, chatbots, and even text messages. Accessible customer service can help anxious buyers work out what to do next.
Reduce FOMO With Enduring Discounts
Running a big sale? Not everyone will have the opportunity to complete their transactions before the end of the sale. That can cause frustration and even the loss of future sales—so make your sales “sticky.” In other words, if someone adds products to a cart at sale price, freeze that price for a day or two—and let them know via email they can still enjoy that hot deal.
Finding the Best Way Forward for Your Business
Not every strategy will be an effective tool for every business—but something is bound to work on your customers. Experimenting with different approaches and checking your work can yield appreciable results and a better bottom line.
At Digital Lion, our deep experience in ecommerce website development can be an important well for you to draw upon for fresh ideas. Together, we can determine the best approach to motivating your shoppers to become buyers. Start a conversation about how you could improve conversion rates with our help today.
Calgary-headquartered Digital Lion, with secondary locations in Edmonton and Ottawa, is a digital marketing and design agency built with a purpose and passion to partner with its clients and provide first-class Web Development, Graphic Design, Logo Design and Online Marketing services. We work with clients across Canada, as well as worldwide, and are focused on being environmentally friendly and giving back to charities that we are passionate about. Our mission is to “Design a Better World®.” Browse our website, follow our social media channels, and contact us anytime for more information on how we can customize a package that meets your needs and suits your style.
——————
