Successful businesses know the importance of working with a qualified graphic designer to create a recognizable brand that flows seamlessly across all advertising channels. From TV commercials to Twitter accounts, and from billboard ads to website design, your brand should convey confidence, reliability and professionalism.
A brand identity package designed by one of our graphic designers for a marketing company
Has this ever happened to you? Someone hands you a business card—nothing fancy, the usual company logo, unique font and colour scheme, and contact information. You get back to your desk to check out their website and it looks completely different than the card you’re holding. So different in fact that you wonder if you’re even on the right website. It’s this sort of inconsistency that can cost businesses valuable clients.
Invest in yourself first
We sometimes hear this question, “Isn’t it cheaper to hire someone on Fiverr than to use a graphic design agency?” The answer is yes, absolutely. But that’s not the right question—at least not for businesses who want to succeed in the long run.
A better question is, “How can I develop a recognizable brand that consumers like and trust?”
To maintain a successful business that will withstand the test of time, invest in yourself first. Think about it, if you’re not willing to spend money on your company, why should your customers?
Work with a graphic design team that understands the fundamentals of brand continuity. Sure, you can build a DIY website using templates, and you can ask your nephew to design your logo, and you can even print your own business cards. Chances are, however, that your brand will appear disjointed.
Let the designers do what they do best, so you can focus on what you do best. Investing in brand continuity from the start will hold you in good stead for the future.
Have questions? Learn more about The Digital Lion’s design team today.
About Digital Lion
Digital Lion is a design and marketing agency specializing in graphic design, custom website development, branding/logo design, print marketing design, video animation, and online marketing. Headquartered in Calgary, and with secondary locations in Edmonton and Ottawa, they work with clients across Canada, as well as worldwide, and are focused on being environmentally friendly and giving back to charities that they are passionate about. The company mission is to “Design a Better World®.”
