There’s a good chance that you already know it is crucial that your business have an online presence. A good website can make a world of difference in gaining new clients, keeping the old, and bringing in additional sales. But it’s not just any old website that is going to do this — there is a lot more that goes into it. Those who haphazardly throw up a website may be disappointed. Take, for example, Responsive Web Design and what it can do for your business.
Responsive Web Design or Liquid Layout, as it is sometimes referred to, is a technology where your site is built to be responsive to the manner in which someone accesses it. Sounds confusing, but it’s really not. Today there are many ways to access a website, including on a smartphone, tablet, computer, and more. Each of these poses a challenge for the average website, because the screen size may not easily allow people to view your content. Responsive Web Design overcomes these challenges by automatically adjusting the layout of the website based on the screen size of the device being used.
The benefits that your company will gain by having your website built using Responsive Web Design include:
- A smooth experience. Responsive Web Design creates a smooth experience for those who visit your site. The flexible design will automatically change layouts to meet their needs, allowing for easy surfing of your site. Even those on smartphones will find that your site offers simple navigation when created using Responsive Web Design. Your website visitors aren’t going to turn into customers if they can’t read and navigate your website.
- Access for all. The last thing you want to do is create a site that is essentially off limits to people who are using smartphones or other particular devices. Responsive Web Design will automatically adapt to whatever device they use to access your site, as well as all screen sizes.
- Save time and money. Millions of companies today are creating multiple sites so that they are prepared for those who log on with their smartphones, tablets, and other devices. When you use Responsive Web Design you do not need to create and maintain multiple sites because the one site will automatically adapt to the method in which it is being accessed.
Whether your business is located in the Calgary, Edmonton or Ottawa areas, or beyond, it is important to consider having your site created using Responsive Web Design. Being ready for all those who want to visit your site, regardless of their browsing method, just makes good business sense! Responsive Web Design is the tool that will make that happen!
Contact us for a free quote on designing a new website for your business using Responsive Web Design technology, or upgrading your existing website to be responsive.