Video is one of the most engaging forms of online content today. Ever since streaming video became easy to execute and accessible across the web, its popularity has eclipsed virtually all other types of content. Today, you don’t need a fancy camera and an expensive editing suite to produce videos to play on your homepage. Instead, you can invest in professionally designed and produced animated videos that you can embed directly into your pages.
Why put animations front and centre for visitors, especially in a prominent position on your main page? Businesses can enjoy several key benefits from investing with motion graphics companies. Let’s explore what they are.
Quickly Communicate Core Ideas to Visitors
Video has an advantage over text in that the combination of narration and visual demonstration can impart a much greater conceptual understanding in a far shorter period. Homepage animations are a fantastic way to share some of your message’s most important core elements with visitors in two minutes or less. With those ideas communicated, you’re more likely to generate additional interest.
Define Your Brand Personality in Seconds
With so much room for variation in video animation, it is much easier to establish what kind of a company you are and what visitors should expect from you. From fun and friendly to highly professional and businesslike, the choices you make for the animation help tell the story about your business. Colours, animation style, music and more all combine to create the right impression.
Entertain Visitors and Encourage Longer Stays
Let’s not overlook the simple fact that animated videos are fun and easy to watch. A user may be more likely to sit and watch a quick animated video than a highly produced live-action video with a longer running time. By entertaining visitors with a bit of humour or some interesting visuals, you can drive down bounce rates and boost engagement with other high-value content on your website.
Generate Sales Leads by Speaking Directly to Values
Animated videos help you improve your conversion numbers and direct users towards the top of your sales funnel. As product explainers, these videos rapidly explain why your product or service is unique, why your viewer needs that product, and how they’ll benefit from buying it. With a well-produced video, you can augment your other marketing efforts with an effective messaging tool that has been shown in research to make customers more likely to buy a product.
Discover More About Video Animations for Your Site Today
With the growing popularity of animated explainers, many businesses have quickly seen the value in their production. Getting started is easy, and you don’t need to be a Pixar-style professional to begin. With a team skilled in graphic design in Calgary on your side, such as Digital Lion, navigating the production process can be a stressless experience. Our skills, including everything from writing and storyboarding to final video production, put this powerful marketing tool within easy reach of your business. Learn more about this exciting option today.
Calgary-headquartered Digital Lion, with secondary locations in Edmonton and Ottawa, is a digital marketing and design agency built with a purpose and passion to partner with its clients and provide first-class Web Development, Graphic Design, Logo Design and Online Marketing services. We work with clients across Canada, as well as worldwide, and are focused on being environmentally friendly and giving back to charities that we are passionate about. Our mission is to “Design a Better World®.” Browse our website, follow our social media channels, and contact us anytime for more information on how we can customize a package that meets your needs and suits your style.
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