The web has evolved substantially from its earliest days when making your own website was its own rite of passage. Today, building an effective website, particularly one meant for a business, demands more than passable knowledge of HTML and some innovative ideas. Creating a new site from the ground up can be an intensive process with many things to consider, from aligning it with your branding to making it easily visible to search engines.
Onboarding experienced web developers is an expensive, time-consuming process, especially when you may not need such services in-house over the long term. For that reason, it’s often best to connect with a trusted and proven third party to manage the building process for you. How can you be sure you get the best results possible? Keep these tips in mind as you proceed.
Defining the Scope of Your Project
Before you begin seeking out a custom web development company, you should assess what you must ask them to create. Consider attributes such as the number of pages and the general type of information you want to share. Define the function and purpose of the site to create a clear brief for your developer. Will you need e-commerce technology? Is the site primarily informational or do you want to invest in lead generation? How much will SEO factor into your design? Answering these questions first makes your process more manageable.
What To Look for in a Web Development Agency
Now you can start the effort of locating a team that aligns with your company’s goals. While there are many developers out there, not all of them are the same. While you should interview candidates carefully, here are some of the key attributes to look for in a team:
- In-depth experience with modern design techniques.
- A team experienced in technical design, graphic design, and user interfaces.
- An understanding of a broad range of tools used to power and protect the web today, including designing for mobile users, optimizing for search engines, and cybersecurity.
- An understanding of consumer psychology and behavioural data analytics.
- A client-first approach that prioritizes producing what you ask for through informed guidance.
Have a Plan to Fill in the Content Your Site Needs
Putting up the framework of your website isn’t enough. Just like building a house, the job doesn’t stop when you finish the walls — you’ll need to fill it next. That means considering aspects such as logo design, the graphics you use on your pages, and the web applications you’ll need. These elements should be an essential part of your discussions with a developer. Once your site is built, how will you get the word out? Consider the value inherent in choosing a team that can also provide you with online marketing services to support your new web presence, too.
Find Help with Building Your Website Today
At Digital Lion, we have years of experience in providing successful website design to Calgary businesses. With a personalized approach that puts the needs of your business at the forefront of the process, we produce sites that perform to your specifications and reflect the best parts of your brand. Learn more today about why we’re a good fit for your project.
Calgary-headquartered Digital Lion, with secondary locations in Edmonton and Ottawa, is a digital marketing and design agency built with a purpose and passion to partner with its clients and provide first-class Web Development, Graphic Design, Logo Design and Online Marketing services. We work with clients across Canada, as well as worldwide, and are focused on being environmentally friendly and giving back to charities that we are passionate about. Our mission is to “Design a Better World®.” Browse our website, follow our social media channels, and contact us anytime for more information on how we can customize a package that meets your needs and suits your style.
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