Branding Logo
If you are like most people, you can rattle off more company names by their logo than you can identify your own local government officials by their pictures. We are a brand-driven nation, and businesses that are out to succeed realize this and are working to make sure we know what they stand for. It is crucial that businesses make branding a priority if they want to succeed.
For many people, ‘branding’ is a confusing term. They think that it’s just a logo or name. While it is that, it’s also a lot more. Branding is everything that your business stands for. It’s the whole package! Your name and logo, while important, are mere symbols that consumers see and associate with your brand values.
Businesses that focus on branding reap a variety of benefits, including:
- Creating recognition. When you have branded your business, people will easily be able to recognize it. When given a choice between companies, people will usually opt for the one that they recognize. This means that, if you have branded yourself, you will get the business.
- Enforcing loyalty. When people know your brand and understand your business, they are more likely to believe in what you are doing. This will keep them coming back, time and again.
- Establishing trust. Going back to recognition, when people recognize a brand, they usually feel a sense of trust. It’s no longer a stranger or something that they have yet to discover. Rather, they feel as if they know it and can trust it.
Branding is important for business success whether you have a home-based business or a Fortune 500 company. Your brand is a combination of everything that your business stands for, and the graphic “aids” that people associate with those values. To get the best return on your investment, work with a professional to create an effective corporate brand identity. When you add a great name, logo, and other brand-consistent graphic designs to help guide consumers, you will have a winning ticket!
About Digital Lion
Digital Lion is a design and marketing agency specializing in website development, branding, graphic design, online marketing, video animation, and print marketing design. Headquartered in Calgary, and with secondary locations in Edmonton and Ottawa, they work with clients across Canada, as well as worldwide, and are focused on being environmentally friendly and giving back to charities that they are passionate about. The company mission is to “Design a Better World®.”
