It’s safe to say that Google is perhaps the single biggest force in reshaping the way the web works over the past several decades. That’s true not just in terms of search, but especially in advertising—Google Ads changed the game irreversibly. Today, the company’s advertising solutions remain among the most robust in the industry, with an incredible ability to reach a wide audience.
There are good reasons why so many businesses continue to invest in advertising through Google. What are they? Why should your company develop a strategy and carve out space in the budget to run ads with Google? Here are five ways that Google Ads can make a difference.
1. Hit the Ground Running While You Build Organic SEO
Paid ads aren’t a replacement for organic rankings, but gaining traction with SEO and content marketing takes time. While you work on improving your visibility in general, your business can use Google Ads to reach audiences searching for relevant keywords right now. Over time, you can strike the right balance between paying for ads and enjoying a website that works to generate leads for you all the time.
2. Target Specific Audiences with Ease
With so much data available to consider, Google can provide businesses with essential options for targeting ads directly to consumers. You can selectively bid for keywords that share the user intent you’re looking for, and you can ensure that more of those ads go to audiences you want to bring to your business. With help from a search engine marketing consultant, you can drill down to the most qualified leads.
3. Shape Effective Campaigns at Many Budget Levels
To some extent, “you get what you pay for” is very true in online advertising. However, Google Ads can still represent an effective investment even if you aren’t pouring a huge percentage of your marketing budget into the effort. You can ramp your campaigns up or temper them down as your needs and finances dictate.
4. Easily Measure Success and See Where to Make Changes
Google’s capability to crunch through big data is useful for more than just targeting—it helps you see what works and what doesn’t, too. That allows for quick course corrections and effective spending from your budget. It’s not always easy to fully gauge the effectiveness of your organic SEO efforts, but with Google Ads, you can find the answers you need immediately.
5. Keep Your Brand in Front of Buyers
By doing smart keyword research and targeting the right audiences, you can also build brand awareness through Google Ads. Even if you don’t always earn a click, the more often you appear in searches relevant to users, the more people will become aware of your business. They might not engage today, but be persistent—that awareness increases over time.
Build a Paid Marketing Strategy That Fits Your Business
As an overall digital marketing strategy element, Google Ads can deliver exceptional outcomes when well-targeted and smartly planned. At Digital Lion, we’re ready to step in and act as your Google Ad specialist—laying the groundwork for an intelligent approach and effective spending based on data and the latest techniques. Discover how to shape a paid advertising campaign to give your brand the boost it needs today.
Calgary-headquartered Digital Lion, with secondary locations in Edmonton and Ottawa, is a digital marketing and design agency built with a purpose and passion to partner with its clients and provide first-class Web Development, Graphic Design, Logo Design and Online Marketing services. We work with clients across Canada, as well as worldwide, and are focused on being environmentally friendly and giving back to charities that we are passionate about. Our mission is to “Design a Better World®.” Browse our website, follow our social media channels, and contact us anytime for more information on how we can customize a package that meets your needs and suits your style.
——————
