With more online platforms than ever available to businesses, there’s no shortage of ways to build outreach programs and establish a presence on the web. There are already more than half a dozen social media sites boasting more than a billion monthly users. When you’re considering how to build your brand online, should you zero in on Facebook or Instagram and use social platforms as your foundation?
Some companies choose to forge that path, but the results aren’t often what they expect. Why? A standalone website is still a must-have for virtually every organization—and there are several reasons for that. Take this opportunity to consider why an investment in a professionally constructed website by a proven web developer can represent money well-spent.
1. Websites Give Your Business Credibility
Building your brand starts with establishing a baseline of trust with your target audience, and a website is an excellent way to do so. Professional design reflects care and attention on your part, and online, looks matter: users judge sites and the businesses behind them on quality and usability. A company that only exists as a series of social media pages can be difficult to trust—not to mention hard to contact.
2. Better Sites Drive Traffic and Generate Leads
It’s easier to trust a business in Calgary when web design is a clear priority that reflects the company’s high standards. A website becomes even more visible when you populate it with content that is relevant to your brand and its audience. Sites enable SEO in ways that social media does not, which makes your brand discoverable for both new and returning customers. Simultaneously, your site opens the door to generating and tracking leads, giving you a clear way to capture new business.
3. Branding a Website vs. Managing Social Media
You don’t have much control over the way that social media presents your content to users; you can only control the content itself. With a website, you hold all the cards, so robust content marketing is within easy reach. You can develop the brand identity that best aligns with your business in a space where you control all the moving parts.
4. Websites Open Doors for Enhanced Marketing Strategies
Mailing lists, chatbots, direct contact links—there are many ways for users to interact with your brand through a website, which makes it a superior all-in-one marketing vehicle. As the central hub for marketing your brand, your site creates growth opportunities regularly. Don’t leave this tool unused in your toolkit.
Finding the Web Development Help You Need
Ensuring that customers can find you on the web and develop a positive impression of your brand are some of the best reasons to invest in website development today. A poorly built site can reflect negatively on a brand, just as a well-built one can generate brand benefits. Choosing the right path forward for web design is an essential consideration for your success.
Learn how to partner with an online marketing agency in Calgary to develop your web presence and make your website work for you.
Calgary-headquartered Digital Lion, with secondary locations in Edmonton and Ottawa, is a digital marketing and design agency built with a purpose and passion to partner with its clients and provide first-class Web Development, Graphic Design, Logo Design and Online Marketing services. We work with clients across Canada, as well as worldwide, and are focused on being environmentally friendly and giving back to charities that we are passionate about. Our mission is to “Design a Better World®.” Browse our website, follow our social media channels, and contact us anytime for more information on how we can customize a package that meets your needs and suits your style.
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